Indian personal care segment :Rs 59600 crore (Euro monitor )
Anti -Blemish segment :Rs 340 crore
Number of TV channels~ 800 ( Neilsen)
Number of retail stores ~ 8.5 million
Food service market -Rs 6 lakh crore
Quick service restaurant -15 %
Human hair export -Rs 2500 crore
Diagnostic labs - 80000
Furniture and furnishings :Rs 40000 crore (80%unorganised)
Showing posts with label market stat. Show all posts
Showing posts with label market stat. Show all posts
Tuesday, 24 December 2013
Sunday, 15 December 2013
Tuesday, 10 December 2013
Sunday, 1 December 2013
Ayurveda/Unani/Sidha/Homeo/treatment market : Rs 9000 crore Growth :20%
Ayurveda:Rs 5000 Crore
Salon Products-hair and skin :Rs 2000 crore
Salon business: Rs 12000 crore
Specialist salon treatment :Rs 1000-Rs1200 crore
Anti aging -invasive& surgical :Rs 700 -800 crore
Tv advertising market :Rs 14000 crore
Friday, 17 May 2013
Business Standard dtd 17/05/2013 puts the Indian fitness-wear market at a whopping Rs 4000 crore growing at the rate of 25% per annum. The market is dominated by shoe category. The report says that the traditional audience for this market is youth aged 15-35. Marketers opine that the segment now includes older adults because of the increased awareness towards fitness. Global brands like Nike, Reebok, Puma, Fila etc are vying for their share in this market.
Tuesday, 25 May 2010
Today's ( 26/05/10) Economic Times carries interesting market share figurers of FMCG players across various categories in the Indian market. Thought of sharing.
Hindustan Unilever Ltd
April 2009( %) April 2010 ( %)
Soaps 47 43.8
Detergents 37.4 36.8
Shampoo 45.3 46.9
Toothpaste 27.9 25.7
Skincare 46.5 45.4
Tea 22.4 21
Proctor & Gamble
April 2009( %) April 2010 ( %)
Detergents 13.9 14.6
Shampoo 24.1 22.6
Godrej Consumer Products
April 2009( %) April 2010 ( %)
Soaps 9.8 10.5
Dabur
April 2009( %) April 2010 ( %)
Toothpaste 9.6 10.6
Shampoo 6.1 5.5
Chawanprash 59.6 60.9
Nestle
April 2009( %) April 2010 ( %)
Coffee 41.1 41.8
Chocolates 25.2 25.2
Noodles 63.1 62.2
Colgate
April 2009( %) April 2010 ( %)
Toothpaste 49.8 51.2
Toothpowder 43.6 43.5
Tata Tea
April 2009( %) April 2010 ( %)
Tea 21.7 20.2
Tuesday, 26 May 2009
Economic Times (25/05/09) has a very interesting and enlightening article on Indian youth. Written by Mr Rajesh Shukla, the article throws light into some important data regarding the Indian youth market.
Read the article here : Harnessing Indian Youth Power
Some of the important statistics are reproduced below :
The total youth population (13-34) is 390 million which is 38% of the total population and is expected to rise to 440 million by 2020.
70% of the youth reside in over 600,000 villages.
72% of youth are literate.
41% of these literate youth fall in the age group (13-19 years) , 23% fall in 20-24 and 36% are in 25-34 years.
59% of literate youth are male. 7% are graduates and 12% have passed higher secondary.
The article also presents a clear view about the definition of youth. According to Rajesh Shukla , youth refers to a category rather than a group. The difference between category and group is that category has diverse or heterogeneous elements unlike groups which are similar in its composition. Youth relates to an age group that is transiting between childhood and adulthod and may comprise of a conglomeration of sub-groups with differing social roles, expectations and aspirations.
UN defines youth as those in the age group of 15-24 years. UNICEF defines youth in the age bracket of 15-30 years. Indian National Youth Policy considers all individuals in the agegroup of 13-35 years as youth population. NYP divides the youth population into two groups - 13-19 years as adolescent and 20-35 as Youth.
As far as marketers are concerned, the sheer size of this market is a huge opportunity. But no one so far has been able to rightly understand the Indian Youth's psyche.
As the article points out, the youth market cannot be considered as a group because it is not homogeneous. So does it mean that marketers cannot segment this market on the bases of age alone ? . Segmentation is based on the assumption that the members display homogeneity . So if the members of a specific age group display heterogeneous characteristics, it no longer becomes a segment.
The implication is that marketers should find out variables other than age to segment the Indian youth market.So when age becomes irrelevant, does it mean that the so called Youth Market is a myth just like the much hyped Indian MiddleClass ?
Most of the marketers tend to use Lifestyle as a variable to define segments with in the Youth market. How ever lifestyle segmentation is tricky and highly subjective in nature.
This probably explain the reason why Indian marketers are still finding it difficult to find a formula to tap this huge lucrative market.
What do you think ?
Read the article here : Harnessing Indian Youth Power
Some of the important statistics are reproduced below :
The total youth population (13-34) is 390 million which is 38% of the total population and is expected to rise to 440 million by 2020.
70% of the youth reside in over 600,000 villages.
72% of youth are literate.
41% of these literate youth fall in the age group (13-19 years) , 23% fall in 20-24 and 36% are in 25-34 years.
59% of literate youth are male. 7% are graduates and 12% have passed higher secondary.
The article also presents a clear view about the definition of youth. According to Rajesh Shukla , youth refers to a category rather than a group. The difference between category and group is that category has diverse or heterogeneous elements unlike groups which are similar in its composition. Youth relates to an age group that is transiting between childhood and adulthod and may comprise of a conglomeration of sub-groups with differing social roles, expectations and aspirations.
UN defines youth as those in the age group of 15-24 years. UNICEF defines youth in the age bracket of 15-30 years. Indian National Youth Policy considers all individuals in the agegroup of 13-35 years as youth population. NYP divides the youth population into two groups - 13-19 years as adolescent and 20-35 as Youth.
As far as marketers are concerned, the sheer size of this market is a huge opportunity. But no one so far has been able to rightly understand the Indian Youth's psyche.
As the article points out, the youth market cannot be considered as a group because it is not homogeneous. So does it mean that marketers cannot segment this market on the bases of age alone ? . Segmentation is based on the assumption that the members display homogeneity . So if the members of a specific age group display heterogeneous characteristics, it no longer becomes a segment.
The implication is that marketers should find out variables other than age to segment the Indian youth market.So when age becomes irrelevant, does it mean that the so called Youth Market is a myth just like the much hyped Indian MiddleClass ?
Most of the marketers tend to use Lifestyle as a variable to define segments with in the Youth market. How ever lifestyle segmentation is tricky and highly subjective in nature.
This probably explain the reason why Indian marketers are still finding it difficult to find a formula to tap this huge lucrative market.
What do you think ?
Tuesday, 10 March 2009
This is the demographics of Indian youth as per the census 2001.
According to news reports, the Youth Population to the total population is 41.05% as per the census 2001.
Many interesting statistics regarding Youth demographics are available in the website : Youthportal.gov.in
Subscribe to:
Posts (Atom)
