Marketing Sunday

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Wednesday, 4 December 2013

Market Statistics:Biscuits

Posted on 18:05 by Unknown

Cream Biscuit Market :Rs 4600 crore
Market leader:sunfeat at 25%
Brittania and Parle : 20%
Cadbury Oreo   :5%
Share of organised market has grown to 50% of total market.
Source:TOI 5/12/13

Email ThisBlogThis!Share to XShare to Facebook
Posted in | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Brand Update : Parachute
    Parachute Advansed Starz has got a new tagline. The brand is currently running a campaign with the new tagline " Choose your avatar ...
  • Brand Update : Alpenliebe
    Yet again another subbrand taking a personality on its own. The brand in question is Creamfills Alpenliebe. The brand launched as a subbrand...
  • Saint Juice : 100 % Juice , Nothing else
    Brand : Saint Juice Company : Parle Agro Agency : Creativeland Asia Brand Analysis Count : 374 Saint Juice is the new entrant to the fast gr...
  • Nivea Men : It starts with you
    Brand : Nivea Men Company : Beiersdorf Brand Analysis : 535 Nivea is on a high these days. One of the world's largest skincare brand has...
  • Brand Update : Dabur Chyawanprash
    Dabur Chyawanprash has gone in for a major revamp. The look and feel of the brand has changed and so is the brand ambassador. This November,...
  • Neutrogena : Dermatologist Approved
    Brand : Neutrogena Company : Johnson & Johnson Agency : White Canvas Brand Analysis Count : 414 The 2000 crore Indian skincare market no...
  • Brand Update : Sprite
    On September 2008, Sprite launched a new variant Sprite Xpress with much fanfare. The various news reports celebrated this launch as a packa...
  • Neslac : Milk For Growing Kids
    Brand : Neslac Company : Nestle India Brand Analysis Count : 471 Nestle has recently launched a new brand in the 1500 crore infant ( kid...
  • Brand Update : Tata Nano
    After a long and treacherous journey, Tata Motors have finally launched Tata Nano. No other product had such an excitement in the Indian mar...
  • Brand Update : Accent refuses to die !
    12 years and over 300,000 cars sold worldwide, Accent still proved to be relevant in the Indian market. In the marketing world where brand m...

Categories

  • 7 up
  • a/c
  • absurdism in advertising
  • Accenture
  • Adclub
  • Alpenliebe
  • Anchor Personal Care
  • As I see It
  • Asian Paints
  • automobile brands
  • Axe
  • Ayurveda
  • b
  • Baby products
  • Bajaj
  • Best Marketing Practice
  • beverages
  • biscuits
  • Book Review
  • brand extension
  • Brand Laddering
  • Brand Rejuvenation
  • Brand Update
  • brand war
  • branding commodity
  • Business products
  • Cadburys
  • campaign trail
  • Cavinkare
  • celebrity endorsement
  • cement brands
  • Cinthol
  • co-branding
  • Coca Cola
  • Colgate
  • competition
  • complan
  • computer brands
  • condoms
  • confectionary
  • consumer durable brands
  • consumer insights
  • corporate brand
  • cosmetics
  • Dabur
  • Danone
  • Deodorant brand
  • Detergent brands
  • Dettol
  • diswash
  • Diversification
  • electrical product
  • Essilor
  • experiential marketing
  • eyetex
  • failed brands
  • fairness cream
  • Fastrack
  • ferrero
  • Financial products
  • FMCG
  • FMHG
  • Food brands
  • Footwear
  • Ford
  • garnier
  • General Mills
  • GLaxo
  • Godrej
  • Guru Speak
  • Havells
  • Henkel
  • Heritage Brand
  • HLL
  • Honda
  • Horlicks
  • hul
  • Hyundai
  • Icecream
  • iconic brand
  • Idea Cellular
  • Indica
  • Ingredient Brand
  • Innerwear
  • innovation
  • Insights
  • insurance
  • ITC
  • jewelery brand
  • John Players
  • johnson and johnson
  • Jyothi Lab
  • Kingfisher
  • Knorr
  • lays
  • Lifebuoy
  • limca
  • List
  • LMN
  • Logan
  • loreal
  • Lux
  • m
  • Maggi
  • Mahindra
  • Marico
  • market stat
  • Marketing Fundamentals
  • marketing myopia
  • Marketing QA
  • Marketing Strategy
  • Marketing To Youth
  • Maruthi
  • mascot
  • Masstige Brand
  • medical
  • mobiles
  • Nestle
  • New Product Launch
  • Niche brand
  • Nivea
  • Nokia
  • Off beat brand
  • Old Spice
  • onida
  • OTC
  • P&G
  • packaging
  • Parachute
  • Parle
  • Pens
  • Pepsi Brand
  • Pepsodent
  • Perfetti
  • personal care
  • Peter England
  • proctor and gamble
  • Product life cycle
  • product line extension
  • Raymonds
  • readymade brands
  • Rebranding
  • Reckitt Benkiser
  • Repositioning
  • Rin
  • santoor
  • SC Johnson
  • scooter
  • service brand
  • shampoo
  • shoes
  • Skumars
  • Slice
  • Snack Foods
  • soap brands
  • Social Marketing
  • Social Media
  • Sony
  • Sprite
  • Startups
  • stationary
  • Sunfeast
  • SUV
  • Tata
  • Technology
  • Telecom brand
  • textiles
  • Thums Up
  • Tide
  • Titan
  • Toothpaste
  • Toyota
  • TTK
  • Turtle
  • TVS
  • Ujala
  • vim
  • Wagon R
  • Watches
  • Wipro Brands
  • writing instrument
  • yamaha
  • zodiac
  • zydus Cadilla

Blog Archive

  • ▼  2013 (48)
    • ▼  December (7)
      • Market Statistics : Personal Care
      • Brand Update :Fogg outsmarts Axe
      • Market Statistics :Men's Fairness cream
      • Market Statistics: Body Spray
      • Brand Update : Fastrack launches helmets
      • Market Statistics:Biscuits
      • Market Statistics
    • ►  November (3)
    • ►  October (2)
    • ►  September (5)
    • ►  August (3)
    • ►  July (2)
    • ►  June (4)
    • ►  May (6)
    • ►  April (3)
    • ►  March (5)
    • ►  February (5)
    • ►  January (3)
  • ►  2012 (49)
    • ►  December (3)
    • ►  November (3)
    • ►  October (4)
    • ►  September (4)
    • ►  August (3)
    • ►  July (4)
    • ►  June (5)
    • ►  May (3)
    • ►  April (3)
    • ►  March (6)
    • ►  February (5)
    • ►  January (6)
  • ►  2011 (81)
    • ►  December (5)
    • ►  November (5)
    • ►  October (8)
    • ►  September (9)
    • ►  August (8)
    • ►  July (8)
    • ►  June (5)
    • ►  May (7)
    • ►  April (7)
    • ►  March (6)
    • ►  February (5)
    • ►  January (8)
  • ►  2010 (126)
    • ►  December (7)
    • ►  November (8)
    • ►  October (10)
    • ►  September (8)
    • ►  August (10)
    • ►  July (10)
    • ►  June (9)
    • ►  May (12)
    • ►  April (14)
    • ►  March (13)
    • ►  February (14)
    • ►  January (11)
  • ►  2009 (176)
    • ►  December (13)
    • ►  November (12)
    • ►  October (13)
    • ►  September (17)
    • ►  August (7)
    • ►  July (12)
    • ►  June (11)
    • ►  May (22)
    • ►  April (18)
    • ►  March (17)
    • ►  February (17)
    • ►  January (17)
  • ►  2008 (20)
    • ►  December (16)
    • ►  November (4)
Powered by Blogger.

About Me

Unknown
View my complete profile